Giving Back 2017

Oh this year. Time to buckle down and do what I can to give back. Like last year, I'll be donating all of the profits from the map sales to local nonprofits from Thanksgiving through Giving Tuesday. That means that your purchase of a map will help to support all of the following organizations: Philadelphia Wooden Boat Factory, Marian Anderson Historical Society, SEAMAAC, Red Paw Relief and Students Run Philly Style (more about the nonprofits below). Last year we raised Read more

#whyilovephillyarts Launches

It's official, the first #whyilovephillyarts, featuring Sean Martorana, is now live! Check out the prints below and purchase one of the 30 limited edition prints online. This is the first collaboration that aims to build a body of Philly-specific art across a variety of mediums for people to purchase with 100% of the profits going to the artist (along with a full commissions and licensing Read more

Sean Martorana x Philly Love Notes

The best part about running Philly Love Notes and making maps is the opportunity to connect with, spotlight, and help build the Philly community (see Giving Back This Year -- news about 2017 soon, #whyilovephilly Twitter campaign, #whyilovephilly parties, Philly Love Letters). So... I'm very excited to announce the new project, #whyilovephillyarts, a series of collaborations aimed at showcasing the amazingly talented artists and makers we have here in the city.  The Concept - Commission a piece of art from a variety of painters, illustrators, graphic designers, Read more


Summer #whyilovephilly Party


Have you heard the news about the new Spruce Street Harbor Park pop-up coming to the Delaware River Waterfront? Well this summer’s #whyilovephilly Party is going to be its preview party (it’s convenient when you both run Philly Love Notes and work for the waterfront).

If you don’t know what I’m talking about, think of the Penn’s Landing Marina (where the tall ships are) transformed with hammocks everywhere, mist walks, an urban beach and boardwalk, and best of all, floating barges, gardens and nets that suspend you over the water. Oh yeah, there will also be a bar and restaurant, so you can do this all with a drink and food in hand. Need more info, check out Zagat Philly, Foobooz or the Inquirer for details.

AND….. it’s also going to be the album release show for Ron Gallo, with the Lawsuits and Up the Chain. So save June 26th, time TBA, for what will hopefully be one of the best parties of the summer. And if you’re interested in contributing in some way because you want to show your love for Philly, hit me up at

What: #whyilovephilly Party Summer Edition

When: Thursday, June 26, 2014

Where: The new Spruce Street Harbor Park at Spruce and Columbus Blvd. 

Why: Because we all have to show Philly some love


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Papercutting Philly (my homage to Joe B)

I recently started a side-side project doing small (3×5) paper cuts of Philly. My science brain likes the clean lines and orderliness of precision cutting, and my hyperactive brain actually concentrates for the couple hours it takes to make each one. I’ve been creating custom ones for friends and whomever else answered my posts on social media, but they’re something I’m thinking about potentially selling to raise funds for a Philly Love Note website upgrade — a much much needed one. Any thoughts?


South Philly, left; Northern Liberties, right


Clark Park in West Philly

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Impose’s Philly Report

Editor’s Note: One of my many jobs at the waterfront is to book summer concerts featuring Philly bands. Now that spring has begun (sort of), I’m on a quest again for new music. Dayna Evans, from Impose Magazine put together an awesome list of Philly bands, including interviews with performers, music writers and others. She was kind enough to let me repost it here on Philly Love Notes.

After playing my first real show in Philly in 2010, embarrassed from a poor performance that got worse with each song, I decided to take a long hiatus from playing music. I knew that no one in my new home of New York would mourn my band’s end, so I let the whole thing go.

On subsequent visits to my hometown, I’d run into people asking me when we would play again, if we had any cassettes to sell, what kind of music I was writing, if I wanted to jam. At the time, I had posted only three songs to Myspace, and didn’t promote them anywhere. My response was always dismissive bemusement. “Oh, yeah, that? It’s over now. Kaput.” There was a bullying disapproval that came with these conversations, friends who were gently critical of my giving up on something I cared about, and these conversations were the currency of community, of which Philly’s is astonishingly strong.


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#whyilovephilly 2014 Twitter Campaign Recap

Well that was fun…

By the numbers:

  • Approximately 4000 posts
  • 2000+ users
  • Almost 9 million impressions
  • Clearly people like the Mummers, beer, biking and food

whyilovephilly twitter campaign 1whyilovephilly twitter campaign 3 whyilovephilly twitter campaign 2

To see a continuous feed of all things #whyilovephilly on Twitter and Instagram, check out the official website at or the stream below.

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Love Note #204: My Annual Philly Love Note

Emma Fried-Cassorla
Favorite Place: Philadelphia, all of it

I am: The communications manager at the Delaware River Waterfront Corp, blogger, Philly-girl, twin, friend, giver of good gifts, closeted romantic, biker, and a little lost.
Years in Philly: 31 minus 5
Current Home: S. Philly

Valentine's Day 2014 7
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#whyilovephilly Twitter Campaign 2014

It’s that time of year again. No, not Valentine’s Day, but #whyilovephilly Day!!

The mission is simple: To show Philly some love. Last year, thousands of organizations and individuals participated in the #whyilovephilly Twitter campaign, causing the hashtag to trend locally and nationally throughout the day. This year, the #whyilovephilly website ( is live, and will serve as the hub for Instagram and Twitter feeds. Please join us again this year.

How you can participate: On Valentines Day, tweet about why you love philly, using #whyilovephilly. Ask your followers to do the same. Retweet some of your favorite responses. It’s that easy.

Who else is involved: We’ve got a bunch of organizations all ready to spread the word. They include, but are not limited to the Young Involved Philly, the Bike Coalition, Visit Philadelphia, Geekadelphia, Yelp Philly, Eyes on the Street, the Office of Arts, Culture and the Creative Economy, Old City District, and many, many more.

Screen shot 2014-02-09 at 10.12.34 PM(we want Twitter to look like this all day)

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Winter Escapes

Immediately after the #whyilovephilly Party, I escaped up to Grahmsville, New York for a weekend (mostly) away from my phone at a cabin with some friends. They had spent the week recording music in a beautiful chalet overlooking a lake, and I came up for the tail end. It was a weekend of good food, a hot tub (!), snow, hiking, wine, whiskey, music and relaxation. After opening Waterfront Winterfest, and after the craziness of party planning, it was perfect. On the way home, I dropped by the Dia Contemporary Art Museum in Beacon, New York. Go. That’s all I can say about it.

You know I love Philly, but I love it even more after getting away for a little while.

Grahmsville, New York

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#whyilovephilly Party Recap

Second big #whyilovephilly Party is done! Whew. When scheduling the party, I didn’t realize I would also be opening Waterfront Winterfest the week before, so for about 6 weeks, I’ve been running on complete manic energy (with only one freak out). But now it’s done, and I have to say, I’m a bit sad. I think I like party planning.

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#whyilovephilly Party 2013

#whyilovephilly Party 2013

Friday, December 6th, 6-9PM

Arden Theatre’s Hamilton Family Arts Center

62 N. 2nd St., Philadelphia, PA 19106


This year’s party is going to bigger and filled with more Philly-love than ever before. Think all-local food and drinks, photographers, music, gift bags, hand written Philly Love Notes, and an Instagram feed of your photos tagged #whyilovephilly_13. So come on out and join the party. Admission is free, though a donation to the Arden Theatre’s programming will get you food and drink tickets. It’s probably a good idea to register because tickets are selling out quickly.

Food and Beverage Sponsors:

Drinks: Victory Brewing Co, Yards Brewing Co, Round Guys Brewing, Philadelphia Distilling Co.,  High Street Coffee, Triumph Brewing Co, Philadelphia Brewing Co.

Food: Little Baby’s Ice Cream, Bierstube, Continental, Cavanaugh’s Rittenhouse and Headhouse, Victoria Freehouse, Joe’s Steaks

Logos of sponsors for poster final (1)

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The making of the #whyilovephilly Little Baby’s ice cream

Yesterday, my good friends Leigh Goldenberg (who’s helping to organize the #whyilovephilly party) and Aaron Bauman, along with one of Little Baby’s owners, Martin Brown, teamed up to make a new, Philly-centric flavor = Soft pretzel ice cream with Tastykake Butterscotch Krimpets, a soft pretzel swirl, and Goldenberg Peanut Chews as a topping. The result will premiere at the #whyilovephilly party on Friday, but needless to say, the initial tastes were amazing.

The process…
1. Toasting the Philly soft pretzels and letting them soak overnight in the dairy base
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