Giving back this year

[UPDATE: We raised $4725 dollars!!] Now more than ever, I feel a need to give back to my community, so I'll be donating ALL of the profits from map sales from now (4:39PM on November 23) through 11:59PM, November 29. It's an opportunity to buy a holiday gift and give back to some great Philadelphia non-profits (see the Philly Love Notes Etsy shop for more details). Your purchase of a custom Philly map will be a donation to the following organizations: Sunday Breakfast Read more

With all my love

Emma Fried-Cassorla Favorite Spot: Anywhere along the Delaware River Waterfront (but I'm biased) I Am: A Philly lover and resident, Montana lover and former resident, twin, Philly Love Notes, Communications Manager for the Delaware River Waterfront, hiker, climber, traveler, papercutter, iPhone addict, handwritten note taker, Crohn’s patient, scientist, lover of the Race Street Pier and slippers and family Years in Philly: Off and on for 33 (I was 30 when I started!) Current home: A studio loft in Callowhill with my lovely boyfriend Read more

And so we conclude

Cynthia Schmitt A photo posted by Philly Love Notes (@phillylovenotes) on May 20, 2015 at 7:05pm PDT My Love Note Can anyone remember that first moment they fell in love? How does one encompass the complexities of living in a city that's caught between New York and Washington DC? Even Benjamin Franklin, a hero of this city, spent most of his time in Europe. He did choose to die here, so I always thought that must have meant something. Edgar Read more

#whyilovephilly

My Annual Philly Love Note 2015 Edition

Emma Fried-Cassorla
Favorite Place: Delaware River Waterfront (but I’m biased)

I am: A lover of the waterfront, blogger, Philly-girl, twin, friend, giver of good gifts, closeted romantic, biker.
Years in Philly: 32 minus 5
Current Home: S. Philly (even farther South than last year)

IMG_1034 Read more

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#whyilovephilly Twitter Campaign 2015

It’s that time of year again. No, not Valentine’s Day, but #whyilovephilly Day!!

The mission is simple: To show Philly some love. Last year, thousands of organizations and individuals participated in the #whyilovephilly Twitter campaign (4000 tweets, 2000+ participants, 9 Million impressions). This year, the #whyilovephilly website (www.whyilovephilly.com) is live, and will serve as the hub for Instagram and Twitter feeds. Please join us again this year.

How you can participate: On Valentines Day, tweet about why you love philly, using #whyilovephilly. Ask your followers to do the same. Retweet some of your favorite responses. It’s that easy.

#whyilovephilly twitter 2015#whyilovephilly twitter 2015

(we want Twitter to look like this all day)

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#whyilovephilly 2014 Twitter Campaign Recap

Well that was fun…

By the numbers:

  • Approximately 4000 posts
  • 2000+ users
  • Almost 9 million impressions
  • Clearly people like the Mummers, beer, biking and food

whyilovephilly twitter campaign 1whyilovephilly twitter campaign 3 whyilovephilly twitter campaign 2

To see a continuous feed of all things #whyilovephilly on Twitter and Instagram, check out the official website at www.whyilovephilly.com or the stream below.


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#whyilovephilly Twitter Campaign 2014

It’s that time of year again. No, not Valentine’s Day, but #whyilovephilly Day!!

The mission is simple: To show Philly some love. Last year, thousands of organizations and individuals participated in the #whyilovephilly Twitter campaign, causing the hashtag to trend locally and nationally throughout the day. This year, the #whyilovephilly website (www.whyilovephilly.com) is live, and will serve as the hub for Instagram and Twitter feeds. Please join us again this year.

How you can participate: On Valentines Day, tweet about why you love philly, using #whyilovephilly. Ask your followers to do the same. Retweet some of your favorite responses. It’s that easy.

Who else is involved: We’ve got a bunch of organizations all ready to spread the word. They include, but are not limited to the Young Involved Philly, the Bike Coalition, Visit Philadelphia, Geekadelphia, Yelp Philly, Eyes on the Street, the Office of Arts, Culture and the Creative Economy, Old City District, and many, many more.

Screen shot 2014-02-09 at 10.12.34 PM(we want Twitter to look like this all day)

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#whyilovephilly Party Recap

Second big #whyilovephilly Party is done! Whew. When scheduling the party, I didn’t realize I would also be opening Waterfront Winterfest the week before, so for about 6 weeks, I’ve been running on complete manic energy (with only one freak out). But now it’s done, and I have to say, I’m a bit sad. I think I like party planning.

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The making of the #whyilovephilly Little Baby’s ice cream

Yesterday, my good friends Leigh Goldenberg (who’s helping to organize the #whyilovephilly party) and Aaron Bauman, along with one of Little Baby’s owners, Martin Brown, teamed up to make a new, Philly-centric flavor = Soft pretzel ice cream with Tastykake Butterscotch Krimpets, a soft pretzel swirl, and Goldenberg Peanut Chews as a topping. The result will premiere at the #whyilovephilly party on Friday, but needless to say, the initial tastes were amazing.

The process…
1. Toasting the Philly soft pretzels and letting them soak overnight in the dairy base
IMG_3726
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The #whyilovephilly twitter campaign recap

Well that was fun…

Screen shot 2013-02-15 at 10.08.28 AM

Yesterday I put together a #whyilovephilly twitter campaign, enlisting the help of over fifty news organizations, non-profits and individuals. We asked people why they loved Philly, and added in a few of our own reasons. We retweeted the ones we liked, and had conversations across the Philly-twitterverse. We did it all using #whyilvephilly.

You know what happened? There were thousands of tweets from Philadelphians and former residents. It remained almost entirely positive. We had so much to say about this city that we made it trend all day in Philadelphia and nationally for a part of the day. People talked about the sports teams, the history, cheesesteaks (of course), the independent music scene, museums, crab fries, and more. There was a lot said about crab fries.

The takeaway: people love this city for a variety of reasons, but mostly because it is home.

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#whyilovephilly Twitter Campaign

Philly Love Notes is putting together a #whyilovephilly Twitter campaign for
Valentines Day, and we want your help!

 

The mission is simple: To show Philly some love and to get #whyilovephilly trending on Valentines Day.

How you can participate: On Valentines Day, tweet about why you love philly, using #whyilovephilly. Ask your followers to do the same. Retweet some of your favorite responses. It’s that simple.

Who else is involved: We’ve got a bunch of organizations all ready to spread the word. They include, but are not limited to, NewsWorks, the Academy of Natural Science, Geekadelphia, Hidden Cities, Campus Philly, JUMP Magazine, the Tin Angel, Old City District and many, many more.
#whyilovephilly Twitter Feed

 (we want Twitter to look like this all day)

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The #whyilovephilly Party. What you said…

At the #whyilovephilly party, I asked people to write postcard to their favorite spots. I had been trying to make the blog tangible, and took inspiration from the site, The World Needs More Love Letters. People took the assignment in all different directions.

There were love notes to neighborhoods,

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The #whyilovephilly Party (Blowout)

Oh man.

I threw my first real party on Friday night.

I’ve been trying to remember the last time I had a party. No birthday parties, maybe a dinner party here and there, perhaps one in college, but nothing for a long, long time. And nothing quite like that.

I teamed up with Alex Hillman from IndyHall and Young Involved Philly to bring a bunch of Philly-centric people together to celebrate the City. I was nervous, and gave myself way too much work, but it was totally worth it.

The #whyilovephilly Party happened on November 30th, 2012

at the Trestle Inn (make the trek to the Callowhill neighborhood, it’s worth it).

Posted on by Emma Fried-Cassorla in Center City 2 Comments