Philly Love Notes Gift Guide

Hello friends and Philly-lovers, Time for the first Philly Love Letters Gift Guide! With some help from you, I put together a completely non-comprehensive list of amazing things being done right here in the city (or right outside). This only scratches the surface of the cool stuff being made here. There are always tons of great markets and small businesses to support (like Amalgam Comics, Philadelphia Independents, Yowie, and Omoi Zakka). And of course, one of the best gifts of all -- donating money, time, Read more

Giving Back 2017

Oh this year. Time to buckle down and do what I can to give back. Like last year, I'll be donating all of the profits from the map sales to local nonprofits from Thanksgiving through Giving Tuesday. That means that your purchase of a map will help to support all of the following organizations: Philadelphia Wooden Boat Factory, Marian Anderson Historical Society, SEAMAAC, Red Paw Relief and Students Run Philly Style (more about the nonprofits below). Last year we raised Read more

#whyilovephillyarts Launches

It's official, the first #whyilovephillyarts, featuring Sean Martorana, is now live! Check out the prints below and purchase one of the 30 limited edition prints online. This is the first collaboration that aims to build a body of Philly-specific art across a variety of mediums for people to purchase with 100% of the profits going to the artist (along with a full commissions and licensing Read more

Little Baby’s Ice Cream

The next #whyilovephilly ice cream flavor!

Introducing the next #whyilovephilly flavor ice cream from Little Baby’s!

Each year Martin and I make a new flavor for the #whyilovephilly party (tickets HERE). Last year it was Philly soft pretzel ice cream with a soft pretzel swirl, Butterscotch Krimpets and topped with Goldenberg’s Peanut Chews.

This year we’ve done a Philly-themed strawberry shortcake, and as always, there will be free samples at the party.


Poundcake (vanilla and chocolate) from Stock’s Bakery in Kensington
Strawberries from Greensgrow Farm
Mint from Little Baby’s garden
(oh yeah, and a dash of freeze dried strawberries for fun)

We’re still looking for a good name. Anyone got suggestions?

Side note: I have to give some credit to Joey Sweeney for thinking of Stock’s. It was a brilliant and delicious idea.  Read more

Posted on by Emma Fried-Cassorla in Uncategorized 3 Comments

The making of the #whyilovephilly Little Baby’s ice cream

Yesterday, my good friends Leigh Goldenberg (who’s helping to organize the #whyilovephilly party) and Aaron Bauman, along with one of Little Baby’s owners, Martin Brown, teamed up to make a new, Philly-centric flavor = Soft pretzel ice cream with Tastykake Butterscotch Krimpets, a soft pretzel swirl, and Goldenberg Peanut Chews as a topping. The result will premiere at the #whyilovephilly party on Friday, but needless to say, the initial tastes were amazing.

The process…
1. Toasting the Philly soft pretzels and letting them soak overnight in the dairy base
Read more

Posted on by Emma Fried-Cassorla in Uncategorized Leave a comment